Behind the Studio.
A woman with dark hair, wearing sunglasses, a white top, blue jeans, and flip-flops, standing on a concrete pier by a body of water with boats and a hillside in the background.

Claire
Founder & Creative Director

Behind Rooted Studio is Claire, a San Diego based creative who partners closely with founders to shape thoughtful, design forward brands. Her work balances strategy and aesthetics to create brands that feel aligned, refined, and built to grow.

Before starting the studio, she worked at experiential and social media growth agencies, contributing to projects for global wellness and lifestyle brands as well as founder led businesses. This experience shapes her perspective on how brands not only look, but how they connect, show up, and evolve over time.

Every project is approached as a close collaboration, built on clarity, intention, and thoughtful execution.

WE SPECIALIZE IN WELLNESS, HOSPITALITY, AND LIFESTYLE BRANDS.

Built with Intention.

Every project at Rooted Studio begins with understanding the vision behind the business.

Through research, conversation, and creative exploration, strategy and design work together to shape brands that feel clear, cohesive, and built to grow over time.

Rather than chasing trends, the studio focuses on creating brand systems that feel thoughtful, distinctive, and enduring across every touchpoint.