Casa De Encuentro is a brand activation I fully concepted, designed, and brought to life for Encuentro Coffee. Rooted in warmth and hospitality, the experience was created to feel like walking into a home.

I executed all creative across the project, including social campaign, custom illustration, and full pop-up branding. The activation featured a collaboration with Clean Dough Co., a hands-on brew station, and a collection of limited-edition retail goods.

The visual identity draws from cross-stitch and embroidery, creating a tactile, human sense of warmth throughout the brand.