A website homepage features a woman standing by a body of water with trees in the background, titled 'The Harbor Collection', with text 'Now Available'. Below are sections labeled 'The Harbor Collection', 'Sweaters & Knitwear', and 'Everyday Dresses', with images of women on the beach modeling clothing.
Encuentro Coffee

[FEATURED WORK]

Full Brand Experience | Shopify Website | Socials | Brand Activation

Encuentro Coffee is a San Diego–based brand rooted in connection, culture, and intentional gathering.
Developed as a full brand experience, the work spans identity, packaging, digital, and physical space, shaping a cohesive and expressive brand world.

From a complete brand build and Shopify website to custom packaging across four coffee offerings, every element was designed to feel considered and connected. This extended into ongoing content, social strategy, and creative direction, ensuring a consistent presence across all platforms.

The brand was brought to life through Casa de Encuentro, a fully realized launch activation designed as an immersive environment, alongside supporting collateral including merchandise, menus, and a custom coffee cart.

View the Website Live

Close-up of two people wearing striped shirts standing on a beach with ocean waves, sandy shore, and a woman in a white dress holding a drink indoors against a white wall with framed artwork and a woman in a blue striped shirt.
Front of a computer screen displaying a webpage with beach images and promotional text about a summer sale.
Invitation card for Roen House with black handwritten-style font and decorative floral and heraldic designs on beige background.
Close-up view of a label with an ornate logo featuring the initials 'RH' and the words 'ROEN HOUSE' on textured blue paper.
Multiple sheets of paper with the text 'Roen House' and a photograph of a woman sitting on rocks at a beach, wearing a brown coat and beige pants.
Two smartphones on a beige surface, displaying social media profiles and photos of a woman in a striped shirt at the beach.
A website homepage featuring a woman standing outdoors near a body of water, with trees in the background. The text on the page reads 'The Harbor Collection' and 'Now Available,' indicating a fashion or lifestyle collection. Below are sections titled 'Shop The Collection,' 'New Arrivals,' and images of women at the beach, showcasing casual and stylish outfits.

[FEATURED WORK]

Casa De Encuentro

Casa de Encuentro was created as the brand’s launch experience, translating the identity into a physical, immersive environment within Encuentro Coffee.

Hosted at a coworking space in La Jolla, the event brought together coffee, design, and community through a series of thoughtfully curated moments.

Guests experienced live DJ sets, ikebana-inspired floral arrangements, and a brew method station featuring guided demonstrations by a coffee educator. The experience also included a collaborative pop-up with Clean Dough Co, extending the brand into a shared, community-driven offering.

The space was layered with branded touchpoints, including custom matchboxes, candles, syrups, and a dedicated event identity developed specifically for the launch. Each detail was designed to feel cohesive and intentional, creating an environment that embodied the brand beyond the product itself.

Brand Activation | Immersive Brand Experience

Multiple photos layered on top of each other including images of a woman in striped shirt at the beach, a woman in a dress at the beach, a woman in a blue striped shirt holding a glass, a model sailboat, a bookshelf with books, and a close-up of a person wearing a striped shirt.
Laptop displaying a website with an image of a beach and rocks, and text about a summer sale.
A vintage-style off-white sign with black text reads 'Roen House' and features decorative illustrations of flowers and a monogram seal.
Close-up of cream-colored stationery with a monogrammed logo featuring initials R and H inside an ornate oval, placed on a textured blue background.
Multiple sheets of paper and a printed photo of a woman sitting outdoors, with the text 'Roen House' printed on the paper.
Two smartphones lying on a beige textured surface, one displaying a social media profile with the name 'roenhouse' and the other showing a woman in a blue striped shirt with text about a new collection.
A website homepage featuring a scenic view of a woman standing near a body of water, with greenery around, promoting a collection called "The Harbor Collection" by Roen House, with text indicating items now available and sections for shop categories including sweaters, knitwear, and everyday dresses.
Encuentro Coffee

[FEATURED WORK]

Content and social direction were developed to extend the brand beyond its core identity, creating a consistent and intentional presence across digital platforms.

Through ongoing content creation and strategy, the brand was able to show up in a way that felt cohesive, expressive, and aligned with its larger world.

Brand Content | Social Media + Strategy

[ IMPACT ]

From launch to 1,000 followers
within 8 weeks

61.5K+ views
1.2k engagements

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